Nomad is a fashion company that sells things like bags, t-shirts, hoodies, caps etc. Their target audience are travel enthusiasts such as backpackers.
My approach towards this project was to make a moodboard fitting the target audience, leading to the next keywords to focus on: exploration, open minded and sketchy. The sketching process led to the final concept that expresses a hand drawn logo design with footsteps below a mountain shaped "N". The logo can be used as full, but also as an icon only.
